Serving the Off-road community since 2014

Jeep Jamboree KSA first event.

Automotive Journalist meeting with our CEO for the launch of the Jeep Wrangler Rubicon in the Middle East.  Organized by 4 Wheel Station on behlaf of UMC and FCA.


We believe our first responsibility is to our community and customers. Everything we do must be of high quality. We must continuously try hard to reduce our costs in order to maintain reasonable prices. We will try hard to meet our customers’ needs. Our suppliers and distributors must have an opportunity to make a fair profit. We are responsible to our employees. We must respect their dignity and recognize their values. Compensation must be fair and adequate. We must provide competent management, and their actions must be just ethical.

We are responsible to the communities in which we live, work and the world community as well. We must encourage outdoor improvements and better automotive education. We strongly believe in treading lightly.


Our final responsibility is to our business, it must make a sound profit. We must experiment with new ideas. New equipment must be purchased. Reserves must be created to provide for adverse times. When we operate according to these principles, the business should realize a fair return.